The Ramadan Rush!

Ramadan has been labeled as a season of increased consumption and shopping. Marketers need to understand how to successfully engage with their customer during this season, take advantage of the prospects and avoid marketing mistakes that could be disastrous. That is why marketers call it the “Ramadan Rush”! If you’re marketing in Muslim countries such […]

4 Simple Steps to a Complete Customer Experience Makeover

Almost every savvy business executive recognizes that in order to set their business apart from their competitors, they need to provide an exceptional customer experience. It is understood that it is no longer enough to compete on products and services; how a business delivers to its customers is as, if not more, important than what […]

Gulf Capital SME Awards Finalist

We at UrbanBuz are super excited to be nominated as finalists for the 2016 Gulf Capital SME Awards by MEED in the Customer Focus Award category! This awards category recognises the exceptional achievements and dedication of UrbanBuz to its customers.  In line with this philosophy, our customer success teams not only help resolve the issues […]

Marketing Automation

Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient, and makes some new processes possible. Efficient implementation of marketing automation typically generates significant new revenue for companies, […]


“Find one customer that believes in your brand and you’ll not only find other customers but also discover opportunities to continue scaling and growing your business.”  One of the most important outcomes of this digital transformation is the rise of a new and very powerful customer-the Advocate. Brand Advocates are those highly satisfied customers who […]

The Case Against Coalition Loyalty Program

Coalition loyalty program is a reward system that offers attractive benefits to customers of two or more businesses in return allowing those businesses to share their customer information and data. These systems create unique currency in the form of points or credits that are earned and could be redeemed across a network of different brands. The […]

What is Your Data Capturing Strategy?

Once you decide to implement a customer loyalty system and you have all the involved people aligned around the four main benefits of having such a system (see The Four Basic Benefits of a Loyalty Program), then you can start working on the strategy. Typically when thinking about customer loyalty, businesses immediately start discussing points […]

The Four Basic Benefits of a Loyalty Program

Did you know that Loyalty programs have been used in commerce for decades? They originated in Germany where price based competition was disallowed by governmental restrictions in certain industries. In the 1930s, S&H Green Stamps rewarded grocery store and gas station customers in the US with stamps redeemable for appliances and other merchandise. The modern […]