Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient, and makes some new processes possible. Efficient implementation of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
78 percent of high-performing marketers identify marketing automation as a key contributor to improved revenue.
Some of the top benefits of Marketing Automation:
1- Productivity – It effectively eliminates repetitive manual processes by substituting automated solutions.
2- Customer Retention – One effective use of marketing automation in retaining customers comes in the form of marketing intelligence. It provides relevant insight into customer (both existing and prospective) intent.
3- Relationship Marketing – Marketing automation tools allow businesses to personalize their relationships with every customer through relevant strategies that include trigger campaigns, digital footprint analysis, and sales and marketing alignment
4- Tracking and Monitoring of Marketing Campaigns – Marketing automation software not only helps in tracking marketing expenditures but also in monitoring responses to marketing campaigns based on specific parameters of success or failure.
85 percent of customer relationships with businesses will be managed without human interaction, says Gartner on their Gartner Customer 360 Summit.