If your brand sells consumable products in any way, then automated replenishment one-to-one campaigns should be your best friend.
Replenishment campaigns is a proven tactic to encourage customers in a highly personalized and relevant manner to re-purchase or re-order before they run out.
They drive higher engagement and therefore increased revenues from loyal customers.
What are the types of purchases that benefit from replenishment campaigns?
- Sanitizing products (especially these days 😉)
- Cosmetics, makeup and beauty products
- Pet food
- Certain types of apparels that need replacements like running shoes, sports apparel, underwear
- Office supplies
- Household products
- Edible products
- Many more
Why set up automated replenishment communication?
They provide a significant lift in revenues from returning customers and offer an EXCEPTIONAL customer experience at the same time. Who hasn’t felt frustrated
upon running out of something they now need?
Replenishment campaigns keep customers loyal. They remind them to buy from your brand vs your competitor. Such automated one-to-one campaigns are part of
the post-purchase product specific journey.
Here are a few tips to deliver an effective replenishment automated one-to-one campaign:
- Send them a few days before the product needs to be replaced.
How can you determine that period? You can start by sending them using the average purchase cycle of loyal customers, and then enhance along the way. Whatever you do, don’t leave it until the customer actually runs out. It’s best to send your replenishment campaign before your customers have a chance to buy competitors’ products.
- Make sure the content of your replenishment campaign is relevant and with a call-to-action (re-purchase or re-order)
The campaign has to personalized, clear that it is for product replenishment with full details and eye-catching pictures about the product, clear links to customer support, and clearer Call-To-Action (CTA) to re-purchase or re-order.
- Include other related products
Use this opportunity to cross-sell other related products or alternatives. You can personalize your campaign with dynamic content based on previous purchases.
- Use multi-channel campaign manager
Multi-channel in this case has proved to be 30% more effective. You can coordinate such campaigns through SMS (with links), Emails, Web and Social to have maximum impact.
If you’re looking to increase customer retention rate, more efficiently, make sure you’ve got replenishment automated campaigns sorted. They’re the most cost-efficient way to prompt a purchase and promote loyalty.
Want to find out more on how you can initiate replenishment automated campaigns? Contact us here, and don’t forget to keep safe and healthy!