Denial followed by fear and panic are the three feelings that were experienced by mostly everyone and every business during the first week. Now that it is a month plus into it, the only thing constant is change. We’re all learning to quickly adapt, both personally and professionally. But if we learned anything from previous crises (no matter how different they were), businesses that acted fast and stayed engaged with their customers ended up big-time winners.
With that in mind, we thought that it might be useful to share some general marketing, CRM and loyalty guidelines during these unusual times.
- Exercise Generosity with your Loyalty Program
If you are running one, try to be more generous and extend the expiry dates. If you don’t have one, now is the time to start thinking about one.
- Sense-Check your Automated Marketing
If you have any automated communication switched-on, now it is time to sense-check it and make sure that it is relevant to this period. Don’t ignore to tackle the new customer journeys that were created during this period.
- Review your Scheduled Marketing Campaigns
Acknowledging that your customers (like all of us) are dealing with major disruptions, you need to review the creative and copy of your scheduled marketing campaigns and consider instead sending more empathetic and less opportunistic messages. Determine which ones to pause now, and which ones to pivot or prioritize.
- Switch Part of your Promotional Budget to Creating Useful Content
Try to educate, entertain, or inspire your customers with useful content that will help them in their everyday #staying-in life. We have seen and are currently evaluating many catchy and engaging ideas with our partners, across all industries.
- Re-Imagine with your Customers the World Post-Covid-19
I am sure you are spending a lot of time and energy imagining that world. Who isn’t? It might be worth it to survey your customers and include them in this thought process. The answers might surprise you and will definitely provide you with invaluable insights for the upcoming period.
Remember the quarantine and lockdown won’t last forever. So start preparing for the following period thoughtfully and proactively. Make use of your partners resources to bounce ideas, brainstorm and plan; in order to be fully ready when things go back to normality.
We wish everyone health and safety during this unusual time. Don’t forget to get in touch with us here if you would like to brainstorm ideas related to your specific business.