With the UrbanBuz Customer Data Platform integration with Magento, retailers have access to powerful tools they need to create personalized, 1:1 interactions that drive incremental revenue, deeper engagement and growth.
Integrating your Magento Ecommerce site with the UrbanBuz CDP is a breeze. Once that connection is made, you will automatically connect your offline and online channels. Also you will immediately have access to a suite of advanced tools that will help you fully optimize your engagement with your customers.
Customer Data and Identity Resolution
By combining your online store with your offline world, you can leverage your store data to help identify visitors online. You will also be able to unify your customer data across those two sales channels. This will enable to create a the single customer view.
Create Omni-Channel Consistent Engagement
With the UrbanBuz Magento extension, you can learn about:
- What your customers are browsing online
- Abandoned carts
- Online Transactions
All that becomes part of the customer account. Combining the online with the offline data, you can optimize their experience online (and vice versa).
You will be able to identify which customers shop only online, which ones shop only in store, and which ones shop both. This also allows you to optimize your marketing so you don’t target online customers with products they just bought offline.
Through UrbanBuz Audience You can segment your customers between online, offline, or both. You can build fully automated journeys that take into considerations purchases online and offline. Some of those automated journeys would cover:
- Following up with customers about their abandoned carts
- Tailoring the marketing message to include products they browsed but haven’t bought (online and offline)
Overcoming Cookies limitation to Optimize Online Ads
The UrbanBuz Magento extension collects data directly into your customer data platform (CDP) without any reliance on cookies, which goes beyond browsers limiting cookies collecting data.
Once the data is collected, you will have full control over what data to share with online ads platforms (like Facebook and Google) to optimize your online marketing campaigns through the UrbanBuz Online-Ads product.
You will have full control over your data and over protecting the privacy of your customers.
Integrating with your Magento Ecommerce, automatically gives you access to the UrbanBuz powerful loyalty engine where you can incentivize your customers offline and online. You can easily tailor your rewards based on whether customer buys online or offline to drive certain behavior.
Customer Access To Their Full Data
With the UrbanBuz Magento extension, you can provide your customer with visibility over their data, offline and online, once they login to your Ecommerce site.
They can update their profile, view their purchases and E-Receipts, vouchers, loyalty balance, communication preferences, and much more, which creates a certain level of trust between your brand and you customers.
You want see our platform in action? Book your next demo HERE.