In “Notes On Digital Transformation: The Customer”, I discussed why customer data is important for business growth and the importance of the data system to be agnostic of any technology that connects to it and to be flexible and scalable to meet the futur ...
According to the late Peter Drucker, as he wrote in his book The Daily Drucker, there is one valid definition of business purpose, which is to create customer. He explains this more by emphasizing that “it is the customer who determines what a bu ...
Throughout the many meetings and conversations we have had with different organizations about their digital transformation efforts, the conversations were mostly dominated by what technology or systems the business should use. As a result of that focus on ...
