It goes without saying that serious marketers understand the importance of “know thy customer.” Instead of simply focusing on generating more views or clicks, marketers must follow the paradigm shift from increased marketing to the masses and generating v ...
Denial followed by fear and panic are the three feelings that were experienced by mostly everyone and every business during the first week. Now that it is a month plus into it, the only thing constant is change. We’re all learning to quickly adapt, both p ...
If your brand sells consumable products in any way, then automated replenishment one-to-one campaigns should be your best friend. Replenishment campaigns is a proven tactic to encourage customers in a highly personalized and relevant manner to re-purch ...
You may be doing your best to attain the highest ROI on your marketing efforts. As a result of this, you are successful in getting your brand name out there and increase awareness on social media channels. But may be you are still struggling – like most b ...
Do you remember shopping at your local neighborhood boutique? When the owner knew you by name, asked about your family and remembered what you bought the last time you visited? Helped you pick out something for your special occasion? It is no ...
While customers want and expect a seamless experience across all business channels and touch points including instore, call center, customer service, mobile app and online, what they are receiving instead is a fragmented inconsistent experience that creat ...
