Do you remember shopping at your local neighborhood boutique? When the owner knew you by name, asked about your family and remembered what you bought the last time you visited? Helped you pick out something for your special occasion?
It is not enough to provide such GREAT feel online, the reality is that in-store remains a core focus for retail and will be for a long time as 85% of customers still prefer to shop in-store.
According to Boston Retail Partners, 63% of retailers are currently unable to identify their customers prior to checkout, while 20% can’t identify them until after checkout or not at all. Without being able to identify their customers, how can a retailer give the personalized service that customers still crave but has been lost?
Introducing the Clienteling app that puts personalization and GREAT feel back into in-store shopping — What if you could walk into a store now and staff greets you by name despite which mall or even country you are in? If they knew when and which channel you last visited and what you bought, your preferences and taste and can easily recommend products you may like.
“A Customizable Clienteling App gives your store staff real-time access to relevant customer information to create memorable experiences at the store”
In the current super competitive environment, such clienteling apps are no longer nice to have, they are a must have especially in the luxury and premium retailing industry. The level of information provided through the clienteling apps creates better informed in-store staff that can then upsell, offer alternatives if an item is out of stock or just use the data to make more relevant and personal recommendations. Immediate benefits include:
- Increased customer engagement
- Increased customer lifetime value
- Enhanced customer in-store experience
- Insightful customer data that will help marketers to improve their ROI and product development
But the biggest benefit of all is recreating the GREAT feel of local stores, which in turn boosts loyalty and therefore revenue. In 2017 a BCG survey found that by strengthening customer relationships through data-driven personalization can increase revenue by 6-8%.
So, what are you waiting for? To see how clienteling apps can benefit you and your customers, please request a demo here.